SEO/PPC specialist - Digital Media

An exciting position at an awesome company! Please read on for more details.

Job Level : Mid
Salary: R8000 – R12000 per month negotiable Basic

Responsibilities:
• The search engine optimization/pay-per-click specialist will work closely with the team leader and our clients.
• This person needs to be organized, understand business drivers, and possess effective communication skills to develop and maintain close relationships with clients and the top-tier search engines and other advertising channels.
• This person will be responsible for implementing methods to improve clients' websites organic search rankings (SEO). This includes: keyword research, analyzing clients’ websites, documenting SEO changes, and communicating changes to the client.
• In addition, the Search Engine Specialist will develop and optimize every aspect of clients’ pay-per-click campaigns. This includes: managing keyword research and bids, write ad copy, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the account managers.
• Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
• Analyze websites and document changes required for SEO.
• Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings.
• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
• Proactively make strategic PPC campaign recommendations.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
• Optimize landing pages for search engine quality score.
• Serve as liaison with paid search engine contacts.
• Web development experience is a plus.

Requirements:
• Minimum of 3 years of search engine optimization and pay-perclick experience.
• Must have knowledge of Google Adwords and Google Analytics.
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
• Web programming skills are a plus but not required.
• Minimum of any relevant Google qualifications.
• Strong oral and written communication skills.
• Excellent analytical skills.
• Outstanding customer service skills.
• Ability to work independently and within a team environment.
• Strong independent decision-making, organizational, planning and problem-solving skills.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.